Episode 2: Jan Larison & Rikki Ruiz
Welcome to the Press On Podcast. Join me as we uncover the journeys and lifestyles of top industry professionals and entrepreneurs, learning the secrets of their achievements. I am your host, Jan Larson.
Rikki Ruiz:Supposed to be doing in that job. And I had all these farmers and ranchers come in, and they would ask me these questions and kinda look at me with my big earrings. They always tease me because I have hoop earrings in, and they're just like, who is this girl, and why is she in here? And over time, I got to know all of them and became, like, great friends with a lot of them and was able to do a lot of workshops and classes for them. And, I mean, I learned a lot along the way.
Rikki Ruiz:I didn't know how to spray pesticides when I started that job. I didn't, you know, there was a lot of things I had to learn. And so I started I did that for 12 years, and I always had a huge, you know, I guess, drive or passion for western looks and fashion and styles. And so being an extension, it was hard to portray that because Yeah. I was working with farmers and ranchers who were old school.
Rikki Ruiz:The person that works there before me that had retired had been there for 45 years.
Jan Larison:Mhmm.
Rikki Ruiz:He was 75 years old. And I was 24, 4, blonde girl. Like, they were, like, who are you
Jan Larison:Which like a fashionista, if you will.
Rikki Ruiz:And they all thought I was, like, what the heck? And so, I mean, I was there for 12 years. It became where they respected me, and I respected it was all good, but I always had that drive. Well, after our kids were born and our oldest started kindergarten, I was trying to get her I mean, I guess, back up. We have a trucking company, and Cody was on the road a lot then back in the day, hauling cows everywhere.
Rikki Ruiz:So I was kind of single momming it a lot, and I we lived in New Plymouth. I worked in Emmett, which is 30 miles apart, getting my kid to kindergarten and then trying to get her picked up at 3:30, and then I would haul back to Emmett to work and then teach night classes. So it just got to where it was so hard to be a mom and do my job good too and do my mom job good and do all the things good. So I felt like somebody else was always raising my kids, and it was hard on me. So I don't know.
Rikki Ruiz:It took it actually I I came to Cody with the idea that I was just gonna do the boutique full time because I kind of halfway started the boutique.
Jan Larison:Was it online at first? No.
Rikki Ruiz:It wasn't. We had the mobile trailer. Well, actually, before we had the mobile trailer, I well, I guess I can really tell the the full story if you want the full story.
Jan Larison:But Absolutely. That's why we're here. I
Rikki Ruiz:he had been shaping hats for a I mean, just off and on, like, whenever somebody would ask him to this little western store in Ontario. So he'd go in and shape hats when somebody would buy hats or whatever. Like, she'd pile them up, and then he'd come in and shape a bunch of hats. So he was kinda known as a hat shaper then but didn't have a business. Then he kinda took over her hat, you know, supply hat ordering, that kind of thing.
Rikki Ruiz:So he had a little side hat hustle, I guess. And
Jan Larison:Along with his trucking business And along with your extension service
Rikki Ruiz:Yes.
Jan Larison:And your now to be boutique. Yeah.
Rikki Ruiz:So I decided I wanted to do a boutique, and the the it's crazy. It was in June, and I did not know I was well, I guess I I'll back up. So Cody lended me $5,000 to start up because I was like, well, I need money to start this boutique, and I wanna do this. I wanna have this side hustle. So he get he lended me $5,000, and I spent it all in about a week.
Rikki Ruiz:I mean, I was ordering. Back then, it was zebra belts and
Jan Larison:Oh, yeah. Like the BB Simons.
Rikki Ruiz:The BB Simons. It was a lot of, gun, you know, the pistol look. It was feathers. It was arrows. It was all the things.
Rikki Ruiz:So, I mean, I went crazy. I was gonna start this boutique. I'd come up with a name while watching how to lose a guy in 10 days, 1 Sunday.
Jan Larison:And No way.
Rikki Ruiz:When he says frost yourself, I was like, that's the name, Frosted Cowgirls.
Jan Larison:Oh my gosh. That's a great that's that's a great story.
Rikki Ruiz:So I had I had started the LLC, you know, did all the things. And I was like, now I have to have products. So Cody loaned me the money. We weren't married at the time. And I spent it all, like I said, in about a week and had all this inventory coming.
Rikki Ruiz:Was very excited. And the day it all started coming in, I realized that something was off and took a pregnancy test, found out Raylee was coming. And so I was crying all upset. I'm like, I I gotta send all of this back. All of this has to go back.
Rikki Ruiz:I mean, we I'm I'm gonna have a baby. Oh my gosh. Like, panicking. And Cody said, well, I think you better just learn how to sell it because, I mean, that's dumb to send it all back. Like Word
Jan Larison:from the wise?
Rikki Ruiz:Yeah. Let's go ahead and make a profit on this.
Jan Larison:And so
Rikki Ruiz:I was like, oh, okay. So that's how it started. I started in totes. I had, like, 5 totes. I would go to people's house, set up on their couches, sell whatever I could.
Rikki Ruiz:And then as soon as really came, we started our 1st mobile trailer.
Jan Larison:And then, if I remember right, because this is kinda how you and I got to know each other, you were selling stuff out of your house. Mhmm. And then, and Cody had yeah. You had a room in the house, and then Cody, shaved cats in the garage. Right?
Rikki Ruiz:In the in the beginning. And then our current house, we actually made a store in the bottom of it.
Jan Larison:Yeah.
Rikki Ruiz:And then it's just progressed over time. We've been doing it 12 years now, and now we have a store in Fruitland. And now we're got a mobile store on the road too. So
Jan Larison:I know. Which is so exciting.
Rikki Ruiz:Online store. Yeah.
Jan Larison:And we will definitely get to that. But, like, what I'm wondering is so how many businesses do you run really right now between the 2 of you? Between the little power couple, Cody and Ricky, what do how many businesses? 4. 4.
Jan Larison:So you've got trucking, Frosty Cowgirls, the store, and I guess
Rikki Ruiz:and our arena.
Jan Larison:And your arena? Okay. Yeah. Yeah. Yeah.
Jan Larison:Exactly. Which that's also exciting. And you guys are gonna be putting on events there this year too. Right? Well, you'll have to tell us more about that.
Jan Larison:So I guess my question is, how do you manage it? How do you manage your your, time? And now that you do, so you don't just have one child now, and she's just turned 13. Yes. Super exciting.
Jan Larison:And then Clacy is 9.
Rikki Ruiz:Yeah. And they're busy. Basketball, horse, volleyball, all the things. Yeah.
Jan Larison:Right.
Rikki Ruiz:I don't know if I manage it that great. I just every day, I think, okay. This is the list in my head. These are my top priority things. This is the bottom of the barrel.
Rikki Ruiz:And if I don't get to the bottom of the barrel, I have to be okay with it and move on
Jan Larison:Mhmm.
Rikki Ruiz:To the next day.
Jan Larison:Right.
Rikki Ruiz:So I just try to prioritize, and that's the only way I can make it work. Right.
Jan Larison:So if you had any advice to give to someone that wanted to possibly create their own business, whatever it may be, whether it's in the cattle industry, the trucking industry, in the merchandising industry, like, what would you tell them? Did you what did you do first besides just spend $5,000?
Rikki Ruiz:I would probably take a class first. Since then, I've taken classes through Boutique Hub. We've taken, you know, financial management type classes, more business classes as, you know, me and Cody have together. So I think I would start with more classes and get more knowledge before I just jumped in.
Jan Larison:Mhmm.
Rikki Ruiz:The time, there wasn't a lot offered.
Jan Larison:Right.
Rikki Ruiz:I mean, I feel like you get on Instagram or Facebook and everybody's offering a class, which is great. Right.
Rikki Ruiz:there's a lot more opportunity to learn back than there wasn't. So looking back, I wish I would've had more of that in the beginning because I probably could've grown a little faster had I known.
Jan Larison:Right.
Rikki Ruiz:I'm glad I grew how I did, but I could've been faster.
Jan Larison:I completely agree with you because I reverting to my business or Bob and I's business, I think that education is such an important part of it. And if I would've I always say, if I would've only known then what I know now, I would've absolutely been into every sales education that I could've done, which, you know, I kinda OD on that now and it annoys Bob a little bit because he's like, oh my gosh. Just another thing that you're listening to so that he kinda feels like sometimes if I listen to too many of them, it's making me feel inadequate. Yeah. But I don't really take it that way because I just do it like I can I relate it to training horses?
Jan Larison:I just take a little bit from what everybody teaches me, and then I come up with my own style. It might not be right, but it's mine.
Rikki Ruiz:Yeah.
Jan Larison:You know what I mean? So just taking a little bit of education from everywhere that you've learned, you've created your own style. Yeah. Yeah.
Rikki Ruiz:Yeah. I think that's yeah. That's been the biggest thing is just start learning before you really jump in
Jan Larison:Yeah.
Rikki Ruiz:Because it'll save you some time in the long run.
Jan Larison:Right. Yeah. And, and, I mean, like, a detailed business plan.
Rikki Ruiz:Oh, yeah. That's
Jan Larison:that's huge. Yeah. Yeah. And the checks and balances of, you know, return on investment and those kinds
Rikki Ruiz:of things. Price your stuff so that you actually make some money and yeah.
Jan Larison:Yeah. Yeah.
Rikki Ruiz:So a lot of things I didn't know in the beginning. I just jumped in. I I really there wasn't a lot of boutiques back then either that were doing anything like this. And so there was nobody to really call. So I just kind of did it.
Rikki Ruiz:And I
Jan Larison:feel like a lot of people have piggybacked on you.
Rikki Ruiz:Yeah. I've had and I've I've helped a lot that have called and asked questions, and I'm usually an open book. So I'm like, yeah. If you need help, let me know because I remember going through hoops. Like Right.
Rikki Ruiz:How do I even set up at this show? Who do I even contact? Or, you know, I didn't know any of it. So Well and
Jan Larison:I think that says a lot about you that when you're an open book and you help people, because I really believe that you get what you give. Yeah. You know? And so and there's enough business out there for everyone.
Rikki Ruiz:Not one person can clothe everyone. So you need them all.
Jan Larison:Absolutely not. And it's like selling real estate. Not every not one person can sell every house to everybody or have the expertise on every every single thing.
Rikki Ruiz:No.
Jan Larison:And you wouldn't be able to afford to stock this with everything everybody wanted. Right? So how could you possibly do
Rikki Ruiz:that? Nope.
Jan Larison:So, okay. So now your plans for the future, like, okay. We know where you started. We know kind of where you are and all the businesses that you and Cody run and all the juggling that you do. What's next?
Jan Larison:Like, I mean, I know you're gonna continue running your business, but I know you have to have dreams and things like that.
Rikki Ruiz:Big dreams.
Jan Larison:That's what I love about you guys. You're always thinking, forward thinking.
Rikki Ruiz:We we love I mean, this is future thoughts. It's not happening right now, but future thoughts. We'd love to build a a bigger store kind of in the same area that we are. We really like that area, and we think it's a good spot for people that are, you know, traveling down 95 to stop in. You know?
Rikki Ruiz:But we'd like a bigger a bigger building, obviously, and, also add some business incubators to it and, you know, possibly put in, like, a coffee and a brew
Jan Larison:shop and Yeah.
Rikki Ruiz:Make it kind of a destination area Right. That you could, you know, go get your haircut in this little business spot and then come shop right here and get a little coffee or a beer to go or whatever. You know, that kind of thing. So that's a huge goal of ours with the business to kind of just expand it. We're right now with our store, we are a little maxed out on space.
Rikki Ruiz:And so we would like to grow and have bigger space.
Jan Larison:Right. I think you guys would crush it. I really do. I we've talked about it, and I've talked with Cody. And I always go back to, like, the old Lloyd's Country Store in Nampa, which I can just see you guys.
Jan Larison:I wish that space was available because it was just perfect, but it had those things. And, it's just a great vision. I think it would be a great business plan. Yeah.
Rikki Ruiz:So So someday. Yeah. Someday. Yeah.
Jan Larison:So you don't have a deadline on that?
Rikki Ruiz:Not not a deadline because we just haven't really figured out where or, you know, that kind of thing yet. But
Jan Larison:Yeah. Just rip the Band Aid off. I know. Let's go find something for you to put it in. Let's just rip the Band Aid off.
Jan Larison:I know. He is. We have a really great, backup crew today, by the way. So, so now let's talk about, let's talk about why we're here in Arizona Yes. And what crazy
Rikki Ruiz:How we don't really wanna leave.
Jan Larison:No worries.
Rikki Ruiz:We miss home, but we love it here.
Jan Larison:Yeah. And we feel I know you do. But I feel so guilty because it's so cold at home, and it's so beautiful here. But I know that I want to go home, but I really like it here. So it's just like hard.
Jan Larison:Yeah. Such Such a feel like you wanna be 2 2 places. 2 places at once. Yeah. So, I mean, you and I, I we were supposed to be doing a barrel race down here and we were gonna sponsor it.
Jan Larison:I call Ricky and I said, hey. This was,
Rikki Ruiz:like, the 1st December.
Jan Larison:Yeah. I go, hey. What do you think about coming and help you know, sponsoring this race with me down there? And she's like, I'm in. She didn't even she didn't even say I
Rikki Ruiz:was like, I'm gonna figure out how to tell Cody after this, but I'm in.
Jan Larison:I'm in. Yeah. Literally. So it was such a great idea. So then we both we packed up.
Jan Larison:I mean, Bob and I packed up at the beginning of December. He brought me down here with the RV. Mhmm. You guys came down.
Rikki Ruiz:We came right after Christmas, like, a few days after Christmas. Right. Got down here with all of our stuff, horses and the trailer and all the things. And Yeah. Luckily, we have a great, great friend here that has let us basically take over her house for a couple months, and it's been awesome.
Jan Larison:Well and that's I have been lucky, and I was able to park our RV and our 8 head of horses at my friend our friend Jesse's house. And so it's been a lot of fun, and it's gone really fast. But so your boutique has done well here. So tell us about where you what you how you've done it down here.
Rikki Ruiz:I just kind of started with the people I had contacts with prior. Mhmm. I started calling and saying, hey. Can I set up? Can I set up?
Rikki Ruiz:And it just kinda the ball kept rolling, and I got calls from other places to set up. And I've been pretty much I would say each week that I was here. I did go home a few weeks at a time. But Right. Each week I was here, I was trying to work 3 to 4 days of that week and then ride horses the other days.
Rikki Ruiz:And so I I feel like I was kind of just getting to the arenas, and, you know, I was in Buckeye quite a bit, which was awesome, downtown arena, which I loved. And, today, we set up at Calvert Cadillac
Jan Larison:I know.
Rikki Ruiz:In Littlenburg, so that's exciting. So I I feel like the ball just started rolling once I got here and just started building the network.
Jan Larison:Right. Well, then it's so crazy how many people we know that are down here. You know what I mean? Like I call it Idozona. I know.
Jan Larison:You can call it Idozona, but then I have to be careful because I think about living in Idaho and how some people think about everybody from California coming to Idaho that, like, hey. Maybe you guys should slow your roll a little bit. Yeah. I wonder if the Arizona people think the same thing about the Idaho people. Like, you guys could just back up a bit.
Jan Larison:Yeah. But try to be respectful to that because the I mean, I have been because I just I mean, I get it. I get it. Especially because now I have my real estate license down here, and I absolutely know that I'm not gonna be able to just jump both feet and go into it because I wanna be respectful of everybody there because I know there's a lot of agents here going, who the heck is she?
Rikki Ruiz:Yeah.
Jan Larison:And why does she think she can come down here? Well, I definitely don't. I talk about learning curve. I mean, school was long and hard. Yeah.
Jan Larison:Like, holy cow. I haven't had to go to school for over 20 years. And, school, the test, all of it. I mean, the forms are different. The programs are different, but it has been a lot of fun learning this market.
Jan Larison:And it is similar to home, I would say, but, I mean, this is the busy time down here. I mean, people are all down here. They see it. You experience it, and you're like, I just want more of it. Yeah.
Jan Larison:You know? So, and it's it's a different living than we have at home. Wouldn't you say? Oh, yeah. Yeah.
Jan Larison:Yeah. I mean, there's lots of, like like, cowboy camps. Would you call them that? They're everywhere.
Rikki Ruiz:Yeah. Everywhere. Everyone's here to beat cowboys and rope and ride and run barrels and
Jan Larison:run barrels. I know. But just like this road, Chuckwagon Road is
Rikki Ruiz:like It's amazing. Arena after arena after arena. It's it's incredible.
Jan Larison:And horses and horses and horses. Like, at home, I can't just go, oh, just let me go to this one mile radius area, and I'll have 10 places to choose from. It's just not like that. Yeah. So here it is.
Jan Larison:It's just really nice. But it so, I was lucky enough because somebody else let me go sit her open house, Stephanie Black, who she's licensed with eXp in Boise, married to Tim Black, and also licensed down here. And they live in Wickenburg Ranch, and she let me sit, one of her open houses the other day, and it's really cool. Also, just a whole different world, that golfing community.
Rikki Ruiz:It's amazing over there. It's beautiful.
Jan Larison:I know. It's so much fun. Like Yeah. I the pickleball courts. I mean, anybody that wants to be in the sunshine and be active, you don't there again, you do not have to have a horse.
Rikki Ruiz:Like There's so much to do here.
Jan Larison:So much to do. Yeah. Yeah.
Rikki Ruiz:I know. I can't I said today to Jan, I feel like I didn't get everything accomplished that I wanna get accomplished before I go home because we've either been, like, with the trailer selling or we've been riding our horses and roping. I'm like, I didn't really go do, like, the shopping I wanted to do and go get the cool artifacts and, you know, do the the trinkets and all, you know, all the stuff. So
Jan Larison:Well and I told Cody. I said, oh, I still haven't got to go ride my horse in the wash down by Rancho Rio. I'm like and I'm like, where can I do that? And he told me, I'm like, I I'm gonna have to cram that in. I gotta go do that.
Rikki Ruiz:Cram all these things in.
Jan Larison:Yeah. Well and so there's a lake here, like, Lake Pleasant that people can go to and hang out on, which I didn't know.
Rikki Ruiz:Yeah. No.
Jan Larison:I didn't know.
Rikki Ruiz:I just
Jan Larison:I feel like
Rikki Ruiz:it takes, like, years years before you really explore it all. Yeah. Because you're just kind of you and once you get here, you there's so much to do right where you're at at Yeah. That you don't really get you don't really venture out that
Jan Larison:much. We have ventured out a little bit more this year than I ever have. Well, because I've been fortunate enough to be able to show some property.
Rikki Ruiz:Mhmm.
Jan Larison:So I've been down to Maricopa. I've been to Buckeye. I've shown stuff, in this little golf course community called Sundance and in Wickenburg Ranch. And I'm like, okay. I I mean, I can just see.
Jan Larison:Yesterday, we drove through the Grand, which is right in Surprise. There were, kid you not, probably 50 golf carts, and there's golf course park or golf cart parking at the at the CVS. We had to go to the drugstore, and and there's, like, golf cart parking. I'm like, this is dialed in. The restaurants have golf cart parking.
Jan Larison:Yeah.
Rikki Ruiz:It's crazy.
Jan Larison:It's so fun. Yeah. Super fun retirement community. So alright. Back to, what you're gonna do this weekend and before we all decide that we're heading back north, Frosted Cowgirls is going to be at the, Cowgirl Cadillac, which is a really big horse sale where a lot of women go well, not all women go to buy, but all the women all the, consignors are women.
Jan Larison:Mhmm. And one of our friends has 3 horses in it.
Rikki Ruiz:So in order to go to Calvert Cattleroad Cadillac, you sponsor a horse. So I was fortunate enough that I got to sponsor, Megan's horse, Whiskey. I
Jan Larison:was gonna say, was it Whiskey?
Rikki Ruiz:Yes. So I get to sponsor him and have the booth there, under his his name and her name.
Jan Larison:I that'll be fun. So that's like an event. So that's the other thing. Like, there's so much fun. Last weekend, they had the title fights, which was huge, and that's a qualification to make it to Vegas in the team roping.
Jan Larison:And shout out to my nephew because he qualified, so I was super happy for him.
Rikki Ruiz:That's awesome.
Jan Larison:And, so the there's always something to do down here whether it be side by sides, any of that. Mhmm. And, so this weekend will be, the Cowgirl Cadillac, which will be a super lot of fun. We'll be there. Maybe we'll get some video footage of all that.
Rikki Ruiz:Yeah. I'll definitely show videos of the booth and everything around. So Yeah. It'll be fun.
Jan Larison:Yeah. You're gonna do really well there. It's gonna be exciting. So I feel like I need to do a couple things as far as featured properties in Idaho. We do have Saringa, which you guys will see everything on they will bring it up and post it, but we did do another price reduction on that cute property on almost it's like a third of an acre in Caldwell, dropped it to 310.
Jan Larison:Two bedroom, 2. That's so cute inside too, and it's got a detached, like, shop garage thing. And I just would like to see that get under contract and somebody go in and love it. So that is an Idaho property, feature. And then here, I've got to feature that house that I was, that I was fortunate enough to set the open house.
Jan Larison:Amazing. It's 3267 Buckaroo Court. It's listed by Stephanie Black. They're asking 710, but you're I mean, got a spot for your golf cart, Your club
Rikki Ruiz:restaurant's in there and the Yeah. Exercise facility, the pool. I mean, there's just so much to do there.
Jan Larison:Yeah.
Rikki Ruiz:It's a beautiful beautiful place.
Jan Larison:And it's definitely a community. Like, with sitting in there, we learned a lot just from the people that came through, and everybody knows the floor plans. Everybody knows. And I'm like, oh gosh. I'm really I really need to study this.
Jan Larison:So Yeah. That's the one like I said, the one thing I've done down here is I've just it's such a learning curve. And part of the reason I wanna go home, I or not, I'm like, at least I know what the heck I'm doing there. Yeah.
Rikki Ruiz:So And that's kinda here. Like, I've I've pulled into places. And luckily, I have a pretty good network. A a few people from home said, did you kinda have to start over? Did nobody know who you were?
Rikki Ruiz:And I'm like, well, no. Our network, our Instagram, our social media expands so far that people knew who we were. I was getting people coming in and, oh my gosh. You're in you're in Arizona right now and which was awesome. But it's just such a learning curve to get to these shows and you know?
Rikki Ruiz:Because I've I've been going to the same shows so many years in a row that we just know where we park. We know where we go. We know who we talk to. We know Yeah. So it's been kind of, like, humbling to say, who do I even contact here?
Rikki Ruiz:Does it Right. I feel like that was back in the beginning. So I'm like, oh, man. I just got humbled again, and now I know
Jan Larison:Yeah.
Rikki Ruiz:Like, now I've got my feet wet here, and there's still so much to learn.
Jan Larison:Yeah. So I I feel exactly the same way and very respectful to everybody here because I don't you know what I mean? As you are.
Rikki Ruiz:Yeah.
Jan Larison:But I know that your online presence has been great because one of the days that I was in your trailer, literally, a lady from Colorado, then Canadians there were quite a few Canadians that day, in Buckeye. Mhmm. Colorado, Montana, and the majority of them had seen you online. Yeah. And which was really cool.
Jan Larison:So she's
Rikki Ruiz:That's so fun.
Jan Larison:And then 1 the one day at Dynamite Arena, I had some guy who would ride by. He was super disappointed it wasn't you. He's like, I just wanted to see the frosted cowgirl. I'm like, sorry to disappoint. It was funny.
Jan Larison:I'm just I'm just as I'm a fill in for that.
Rikki Ruiz:Helped a few times when I had to go back, to Idaho to see the girls.
Jan Larison:Yeah. But no. It was fun. And I I I did it just because I wanted to. It been to go meet the people.
Jan Larison:That was the whole idea, just to get out and meet people. So well, Ricky, thank you so much. Yeah.
Rikki Ruiz:Thanks for having me.
Jan Larison:Of course. And we have to shout out to Cody, Jordan, and Rainey for being our, camera crew and all the things. So but I look forward to seeing you back in Idaho and, making plans for coming back down here next year.
Rikki Ruiz:For sure. Yes.
Jan Larison:Thank you so much. Thank you. Thank you for listening to today's episode. Please remember to subscribe, rate us, and leave a review, and please follow us on Instagram at Larison Real Estate. I'm Jan Larison, and keep pressing on.